The World Floor Covering Association (WFCA) and Benchmarkinc are offering WFCA members full and free access to the latest Benchmark Survey.
Now in its third year, the Benchmark Survey has a new design and an even more user-friendly interface. No longer presented as a standard income statement and balance sheet comparison, the new and improved survey will highlight what the best performers in the industry are doing that gets them to the front of the crowd and keeps them in the lead. The updated report will be presented on more than 100 pages of clear and easy-to-read charts and graphs.
With hundreds of retailers at all levels participating in past surveys, the benchmarks revealed in this year’s report will gauge performance against the national average, top performers across the country, the best in each region and market leaders in each segment—whether retail, commercial or builder.
For non-WFCA members, survey participation costs $99. Participants that choose to join WFCA will not only have their survey participation fee waived, but will also receive a $500 professional educational scholarship reimbursement, according to the association.
Beginning Sept.1, the complete Benchmark report will be available for download.
For more information, visit flooringsurvey.bmarkinc.com.