Sandy Montero

Santiago Montero has been covering the flooring market since 1988. He has spoken to hundreds of retailers, manufacturers and distributors as they’ve generously shared their struggles and their challenges as well as their successes and triumphs during this time of unprecedented change in the industry. He can be reached at monterosantiago@gmail.com.

Is Back to School Your Next Opportunity?

Sandy Montero

September 8, 2020

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As homeschooling takes on a new meaning (and new challenges), there might be an opportunity to focus on creating dedicated spaces for kids right at home.

To Make The Best of It, Flooring Industry Should Prepare for The Worst

Sandy Montero

August 5, 2020

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No one likes to confront the possibility that this pandemic and its economic impact will be felt for a long time and that it could possibly change the world in uncomfortable ways, and perhaps forever. But maybe we should.

Be A Part of the Recovery on Main Street and Online

Sandy Montero

July 15, 2020

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Now that states and businesses are beginning to open up, you need to take a close look at what opportunities are out there for the future of your store, your employees and your community.

Lessons From the Great Recession

Sandy Montero

June 12, 2020

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It wasn't that long ago that America faced the biggest economic decline since the Great Depression. As painful as that experience was, perhaps it's time to look back and reflect on what strategies served you then and how those may help save your business now as we all struggle to return to some semblance of normal.

Product Innovation Drives LVT Sales

Sandy Montero

May 15, 2020

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Chances are luxury vinyl products, in every configuration and construction you can think of, will drive as much as 40% or more of specialty retail sales for the next several years.

TISE Takeaways: Innovations, Trends and Education on Display at Flooring Show

Sandy Montero

April 27, 2020

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This year, we've been hit with everything from the Coronavirus and the presidential impeachment trial, to be followed closely by the Super Bowl and the Iowa caucus. But none of it detracted from the success of The International Surface Event (TISE).

NWFA conducts flooring installation training

Flooring Installation Outlook Just Got Better

Sandy Montero

March 31, 2020

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You don’t need me to tell you how bad the installation crisis is. But maybe I can share with you some of the things I’ve been hearing that are giving me a more hopeful outlook.

Flooring Industry Trade Shows: The Biggest Benefits

Sandy Montero

February 12, 2020

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At successful flooring trade shows, good ideas are all over the place.

A New Look at Consolidation and How You Fit In

Sandy Montero

January 20, 2020

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Consolidation: it’s bad. At least that’s what most people seem to think. And sometimes it is, but not always.

Tap into the Product Knowledge of Your Friendly Neighborhood Distributor

Sandy Montero

December 20, 2019

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The two most powerful benefits that distributors offer may at first seem like polar opposites, but they are, in fact, two sides of the same coin.

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Sandy Montero

ARTICLES

Is Back to School Your Next Opportunity?

To Make The Best of It, Flooring Industry Should Prepare for The Worst

Be A Part of the Recovery on Main Street and Online

Lessons From the Great Recession

Product Innovation Drives LVT Sales

TISE Takeaways: Innovations, Trends and Education on Display at Flooring Show

Flooring Installation Outlook Just Got Better

Flooring Industry Trade Shows: The Biggest Benefits

A New Look at Consolidation and How You Fit In

Tap into the Product Knowledge of Your Friendly Neighborhood Distributor

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