Claire Buchanan-Gaughan's Floorish, a family-owned flooring business serving Pacific Palisades for over 40 years, was among 70 businesses destroyed in the devastating wildfire. Now facing the loss of both her store and stored household belongings, the British-born entrepreneur seeks to rebuild while supporting her displaced community.
The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."
During a networking event at The International Surface Event in Las Vegas, Mohawk announced a $50,000 commitment to Women in the Floorcovering Industry (WIFI) for 2025, building on the organization's record-breaking year of growth and mentorship.
Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses.
Toronto-based Roomvo, a visualization software provider serving over 7,000 flooring dealers, has acquired South Jordan, Utah-based QFloors, a leading enterprise resource planning (ERP) software company. The merger combines complementary technologies, with QFloors founder Chad Ogden remaining to oversee the completion of QPro, the next-generation ERP platform expected in late 2025.
In just three years, the Floor Covering Education Foundation (FCEF) has emerged as a powerful force in addressing the flooring industry's critical labor shortage. But for Executive Director Jim Aaron and Director of Operations Kaye Whitener, this is just the beginning.
Engineered Floors transforms its hard-surface market position with an ambitious expansion of its PureGrain brand, introducing 132 new SKUs across five distinct collections. The company's strategic shift combines cutting-edge digital printing technology, premium product offerings, and enhanced digital capabilities to redefine the premium resilient flooring landscape.
From the 2025 Shaw Flooring Network convention, Shaw Industries' Ben Liebert shares candid insights on transforming the flooring purchase journey, building stronger brands, and why the industry's future looks bright despite current challenges.
What's the future of flooring? The Shaw Flooring Network is betting big on family, local partnerships, and innovation. From new loyalty programs to women's leadership initiatives, learn how Shaw is transforming how America shops for floors.
Technology contracts can contain hidden clauses that limit business owners' rights and make it difficult to switch providers. From data ownership to hidden fees, industry expert Chad Ogden, president and owner of QFloors, outlines critical considerations before signing agreements for business systems, websites, and other tech services.
.jpg?height=168&t=1737427233&width=275 "Podcast_Benjamin Liebert Shaw (780 x 439 px).jpg")
