Savvy business owners in all sectors are using the power of social media to extend their marketing reach, and the flooring industry is no exception.

In this article, we look at the role flooring has played in creating noteworthy public spaces.

It was a changing of the guard for Carpet One Floor and Home members who met in Montreal, Canada, to learn how to differentiate their businesses.

Flooring America, Flooring Canada and Floor Trader members brought the buzz and excitement of digital marketing and social engagement to Montreal, Canada, where the co-op met for its annual digital marketing conference, Building Buzz.

As the soft-surface category continues to evolve, new technologies are enhancing the beauty and durability of these surfaces.

When Flooring America, Flooring Canada members met in Montreal for the co-op’s annual digital marketing conference, Building Buzz, attendees were immersed in two days of deep-dive education developed to teach them new tactics to grow their business through lead conversions, social media engagement and marketing plans.

FlorStar has grown and changed with the times and our industry, resulting in its transformation from a flooring distributor to a multifaceted flooring solutions company.

Whether it’s a single, multi-story building or a complex, mixed-use developments are repurposing and revitalizing communities, and transforming both urban and suburban areas alike into living and active work-life communities.

Drawing inspiration from nature, elements of biophilic design are creating calm, connecting and welcoming spaces.

With the help of the latest fiber and backing technologies, manufacturers are delivering carpet that offers it all: high style, softness, high performance and an environmental story.