Dave Stafford is a flooring industry veteran and former executive vice president of Commercial Carpets of America (CCA), a major independent flooring dealer and contractor in northern Virginia. Dave has served as vice chairman of the Floor Covering Contractors Association (FCICA) and is an Honorary Lifetime Member. He provides selective consulting services on business management and government contracts within the industry. He may be reached at dave@dsainfo.com.
If you’ve been to the movie theater, grocery store, mass merchandiser (such as Walmart) or most any retail store this month, you’ve seen the newest styles in the hottest flooring segment--luxury vinyl tile!
Selling that commercial project to a healthcare facility or a school system may just be the easy part. Making a profit on the job, even under ideal circumstances and delivering on time, can be perilous to your financial and emotional well-being. Without a well-crafted plan, you’ll have problems.
The saying, “What came first, the chicken or the egg,” may also be applicable when thinking about a new niche within your commercial flooring business.
When you load your sample bag for a sales call, or are mulling over an opportunity to specify high qualify flooring, do you include rubber flooring in your thinking?