“There are no installers out there.” “I can’t get installers.” These are common complaints of flooring retailers. The first statement is partially true. The second is false.
Looking back at more than three decades of time that I’ve been selling various products, I’ve seen some nice changes in the direction of the ethics and honesty of how sales people are taught to sell.
Carpet One has been holding conventions for 32 years. These events are not only as well orchestrated and professionally staged as any Las Vegas production, they present member retailers with a host of new programs and products, educational and networking opportunities and a great deal of excitement and fun to boot.
Every time an installer looks at a new job, the condition of the substrate needs to be reviewed thoroughly to determine if the surface to be tiled is adequate.
No matter where you turn, another company is introducing its version of luxury vinyl tile (LVT), which is the fastest-growing segment of the flooring market.
A beautiful and thoughtfully designed showroom is inspiring and creates a tactile environment for shoppers. As a key component in the storytelling of a brand and highlighting its newest offerings, the showroom design is vital.
As a student of flooring since the early 1980s, I’ve seen a long history of changes in the products, selling techniques, and buying trends of our floor covering customers.
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