Craig Menear, president and CEO of Home Depot, attended a question-and-answer session presented at the Goldman Sachs 25th Annual Global Retailing Conference, where he talked about the retailer’s plan to invest $11 billion in both its brick-and-mortar and digital experience, as well as streamlining its B2B and professional distribution services.
In part one, we discussed how pressure selling intensifies the customer’s resistance to buy. Here are some selling philosophies and behaviors that can backfire on a salesperson.
The Tile Council of North America (TCNA) Handbook committee has gone to great lengths to provide guidelines and best practices that will help and protect the tile installer.
We sat down with John Stephens, vice president of marketing at Shaw Contract Group, immediately after NeoCon to get a much-needed update on developments at Shaw and in the commercial arena.
Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. That's why each of your locations requires very specific attention—and that includes your approaches to digital marketing.
The retailers and contract specifiers who can capitalize on new opportunities, responding quickly to changes in consumer preferences, supply hiccups and fluctuations in the economy, are the ones who will succeed.
At the CCA Global summer convention in Montreal, Piet Dossche, USFloors’ president and Shaw’s executive vice president of hard surfaces, took to the stage wearing red pants.
With a large percentage of floor covering retailers coming in somewhere around the 55-year mark or above and beginning to retire, it’s interesting to note some of the actions members of the next generation are taking as they take over their family businesses.
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