Marketing for Flooring

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Headquartered in GREENVILLE, SC, Bonitz Flooring Group is the nation’s largest independent, employee-owned flooring contractor. Offering a full range of commercial flooring, Bonitz believes that “a successful project begins with understanding the needs of the customer.”

Following a recent seminar, a dealer approached me to ask for my thoughts on why he’d been unsuccessful going after some commercial business. “I’ll bet I’ve priced over 20 projects, and I have yet to get one of them,” he said.

In the commercial arena, there are plenty of opportunities for making big, embarrassing, glaring, reputation-destroying, expensive mistakes.

The first quarter of 2012 is in the books. No time to reflect, though; we have to put our shoulders to the wheel and get back to the grind, right?

I was a marketing major in college, and I started my business career as an entry-level marketing person for a building products company.