DeGraaft Interiors celebrated the opening of its new Ada, Michigan, location with an intimate designer event that brought together over 20 interior designers from the Greater Grand Rapids area, despite challenging winter weather conditions.
DeGraaf Interiors recently opened a new flagship location in Ada, Michigan, transforming a vacant building into a state-of-the-art design center. The 7,500-sq.-ft. showroom features over 40 installed flooring products, dedicated designer spaces, and luxury amenities, reflecting the company's commitment to creating an elevated shopping experience.
San Antonio-based O'Krent Floors hosted a Wine & Design event featuring Emser Tile executives while expanding its design trade connections by strategically hiring a former Interceramic showroom manager as trade liaison.
Contract Furnishings Mart's annual Whiskey & Wine Fundraiser generated $23,200 for Breast Friends Oregon, supporting local breast cancer patients. CFM is a National Floorcovering Alliance member.
The National Floorcovering Alliance (NFA) has expanded its membership with the addition of USA Flooring, a second-generation family business operating five locations across North Carolina.
Vendor partners at the National Floorcovering Alliance fall meeting in Washington, D.C., offered products and solutions designed to help these top dealers sell more floors in 2025.
The National Floorcovering Alliance (NFA) members demonstrated classic American entrepreneurial resilience at their fall meeting in Washington, D.C., October 27-30, reporting flat to positive business performance in 2024 despite broader market softness.
The new retail program will include sales tools to incentivize and educate the salesperson – including a few “wow” surprises from "Fixer to Fabulous” stars Dave and Jenny Marrs.
The National Floorcovering Alliance's 26 vendor partners came armed with new products and promotion ideas aimed to boost sales for flooring retailers in 2024.
