With the advent of the Internet, U.S. consumers have seen more change in the past 15 years than any equivalent time period in our history and the changes that are yet to come are not only mind boggling they are potentially life threatening for some floor covering retailers.

When it comes to the typical floor covering store, many times the owners think of themselves as simple mom-and-pop operations. 

If you are going to spend any time on social media then make Google + your top priority. The social media platform will pay off by attracting local customers to your store locations.

The biggest objection I hear from flooring dealers about becoming immersed in social media has to do with time. 

After interviewing hundreds of retailers over the years I walked away with the idea that many are unaware of the effectiveness level of their websites. 

Yes, I’m talking about social media. But before you turn the page, I’m not writing to you, the individual. 

Keith Spano, president of Flooring America, said conventions take place in every industry and all levels and generally speaking they are generic affairs—generic businesspeople, suits and strangers getting together once or twice a year. 

There is no doubt 2013 was one of the best years for the overall industry in recent memory, and with many of the key indicators flooring looks to remaining positive, executives at Mohawk Industries told members of its ColorCenter and Floorscapes aligned networks to “Own the Moment” at the company’s annual Solutions conference.