When buying groups were being formed en masse in the 1990s, two of the primary reasons retailers flocked to join were the lure of increased rebates and greater purchasing power allowing them to buy products at lower prices.
Several years after starting Intertech Flooring in 1988, Bill Imhoff, founder and president, realized effectively marketing his business was a key to its long-term success.
Surfaces, StonExpo/Marmomacc Americas and the all-new TileExpo proudly launched new websites in conjunction with their recent announcement introducing TileExpo and The International Surface Event East.
Amy Bostock, manager, marketing and creative services, nora systems, Inc., North America, has been named global brand manager of German-based nora systems GmbH.
Flexitions has launched a new division outside of the floor covering industry, which will manufacture products for the gun industry. The
new division of Flexitions is called GX2 Defense.
Quick-Step’s new “Long Live Style” marketing campaign was launched at Surfaces 2013 and is being described by retailers and distributors as one of the brand’s most effective messaging tools to date.
When Mohawk introduced its License to Spill campaign to retailers, Christie Contraguerro with Carpet Showcase Flooring Center in Wheeling, West Virginia, knew immediately that her store would become involved.
Mohawk has tapped accomplished marketing professional Mollie Surratt as its new Senior Director of Public Relations and Marketing Content, effective immediately Surratt brings over seven years of marketing experience to the company.
Mohawk has received two Telly awards for its License to Spill campaign, a coast-to-coast tour in collaboration with the nationally syndicated “Better Show.”
Mohawk Flooring reached social media stardom when its License to Spill Twitter Party trended on both a national and global level, which means more Twitter users were talking about the campaign than any other topic.
