Amy Bostock, manager, marketing and creative services, nora systems, Inc., North America, has been named global brand manager of German-based nora systems GmbH.
Flexitions has launched a new division outside of the floor covering industry, which will manufacture products for the gun industry. The
new division of Flexitions is called GX2 Defense.
Quick-Step’s new “Long Live Style” marketing campaign was launched at Surfaces 2013 and is being described by retailers and distributors as one of the brand’s most effective messaging tools to date.
When Mohawk introduced its License to Spill campaign to retailers, Christie Contraguerro with Carpet Showcase Flooring Center in Wheeling, West Virginia, knew immediately that her store would become involved.
Mohawk has tapped accomplished marketing professional Mollie Surratt as its new Senior Director of Public Relations and Marketing Content, effective immediately Surratt brings over seven years of marketing experience to the company.
Mohawk has received two Telly awards for its License to Spill campaign, a coast-to-coast tour in collaboration with the nationally syndicated “Better Show.”
Mohawk Flooring reached social media stardom when its License to Spill Twitter Party trended on both a national and global level, which means more Twitter users were talking about the campaign than any other topic.
Flooring America’s “Where Friends Send Friends” television campaign created by Weintraub Advertising was named a Bronze winner in the Best Overall Campaign category at the 34th Annual Telly Awards, honoring the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs.
GE Capital Retail Bank, which provides financial solutions to retailers to help grow their customer sales, announces Think Outside the Toolbox, a new business-building program for home improvement, HVAC, outdoor living and other home specialty industry contractors, business owners and customer facing personnel.
