Retail sales associates will have the opportunity to see installation from the installer's point of view at a new class hosted by The International Certified Flooring Installers (CFI) during The International Surface Event.
The International Surface Event (TISE) will co-date with DCW, which features the National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) and the National Kitchen & Bath Association’s (NKBA) Kitchen & Bath Industry Show (KBIS), National Hardware Show (NHS) and The Las Vegas Winter Market.
Mohawk will offer an exclusive VIP check-in area where retailers who register for Surfaces through the Mohawk link can skip the lines and pick up their show badges in front of the Mohawk entrance to the showroom. A barista will be on hand to offer specialty coffee drinks.
Updates include a clean, uncluttered andmodern design, improved functionality and easy access to Mohawk’s comprehensive assortment of products and programs.
Ten participants took part in the CFI course on hardwood, laminate and luxury vinyl plank at Thompson Flooring and Installation in Frederick, Maryland.
Edge Local Advertising is a digital advertising program offered exclusively to Edge partners to attract shoppers in store for Mohawk-specific products.
