While everyone is vying for center stage with new visuals and longer, wider planks at The International Surface Event, Mohawk brought a number of innovative technologies and product stories to market in each of its brands. Aladdin Commercial, the main street commercial division, is moving toward a more design-centric approach that gives RSAs more range when it comes to product offerings.
Aladdin Commercial, Mohawk's main street flooring division, is reinvesting in their top-selling Mass Media collection with new Current Events carpet tile.
In 2022, Mohawk's Performance Accessories further expands its portfolio by launching a stair tread program to help retailers reach previously untapped markets and emphasizing its waterproof accessories.
By carrying Godfrey Hirst, retailers will be able to increase their margin and overall sales ticket on these differentiated collections, the company said.