Articles Tagged with ''Mohawk Industries''

Godfrey Hirst aims to continue expansion and growth in the fashion category with 12 new carpet introductions.

Floor Trends caught up with Brittany Stanley, senior director of sales operations, Builder and Multifamily, Mohawk, to see what has changed since then and get a sense of where she sees color trends currently and give her perspective on the shift of women's roles in the flooring industry. 

Mohawk President Paul De Cock gives his outlook on flooring retail and the housing market. 

Retailers from the Southeast region had the opportunity to see product, participate in trainings to help improve their business, and see plant tours to learn more about how flooring is manufactured. 

With carpet moving from a whole house purchase to a single-room purchase, consumers are getting more adventurous with their choices and selecting products that fit their style. 

Mohawk said its hybrid hardwood floor alternative gives retailers the differentiation they need to win in a crowded wood market.

While everyone is vying for center stage with new visuals and longer, wider planks at The International Surface Event, Mohawk brought a number of innovative technologies and product stories to market in each of its brands. Aladdin Commercial, the main street commercial division, is moving toward a more design-centric approach that gives RSAs more range when it comes to product offerings. 

To help retail partners keep up with demand, Mohawk is strengthening its performance hardwood portfolio in 2022 with additions to the UltraWood line.

In a world where every purchase can be influenced, design collaborations continue to create buzz for the rug business. 

Signature Technology incorporates 64 layers of design data and 1,000 colors in every square inch into each plank.