Updates include a clean, uncluttered andmodern design, improved functionality and easy access to Mohawk’s comprehensive assortment of products and programs.
Unilin Technologies, the IP and technology division of Mohawk Industries, will exhibit at Domotex Hannover in hall 23 booth A48 and The International Surfaces Event in Las Vegas in January 2023 at booth 6414.
Over the last year, Mohawk has focused on listening to gain a better understanding of what independent flooring retailers and consumers need to build a solid framework to sell more flooring.
Edge Local Advertising is a digital advertising program offered exclusively to Edge partners to attract shoppers in store for Mohawk-specific products.
Mohawk has introduced a new state-of-the-art merchandising destination, the SmartStrand Color Wall, designed to inspire consumers to easily shop and confidently select a color and comfort level for their home.
Retailers will see more flooring featuring Signature Technology across the Mohawk, Pergo and Karastan brands in 2023 to help them grow sales and expand margins, the company said.
Malisa Maynard, vice president of sustainability, Mohawk Industries, offers insights into the importance of product circularity and where innovation is headed to better our environmental future.
