Tim Cole and Gina Coel have joined Nora Systems' sales and marketing teams as vice presidents, effective July 1.

Serving as Nora's new vice president of marketing, Cole will be responsible for marketing in North America. In addition to his marketing responsibilities, he will be involved with technical operations as well as global responsibility for developing and implementing the company’s sustainability strategy.

Cole comes to Nora from Forbo Flooring Systems, where he held various management positions in sales, marketing and technical operations during his 25-year career with the company. Most recently, he lived in Amsterdam and served as global head of sustainability and director of market segment strategy.

“[Cole] brings a wealth of experience and passion to his new role, and his insider knowledge of the flooring industry will be instrumental to his success as he interacts with our marketing team here in North America and with global sales managers, regional marketing reps, research and development teams and other departments within our company," said Andreas Mueller, Nora's president and CEO.

As North American vice president of sales, Coel will manage the sales efforts in the North American market, along with more than 50 sales associates. In addition to her sales responsibilities, she will be involved with customer support.

Coel has worked in the flooring industry for 20 years, eight of those years being at Nora. She started her career with Nora as an account executive, and was consequently promoted to healthcare market segment manager in the East, then Midwest regional manager, and most recently she held the position of Northeast regional manager.

“I believe that Gina’s determination, experience, and collaborative team spirit will ensure her continued success at Nora in the role of North American vice president of sales,” said Mueller.