“To meet the demands of today's digital consumer and further our lead as the preeminent brand in flooring, we created an online showstopper. The new shawfloors.com interface is an awesome, interactive way to shop for flooring,” said Misty Hodge, Shaw's director of digital platforms. "With the number of mobile devices now outnumbering the world’s population, our goal is to reach and inspire this new digital consumer everywhere they shop, and on any device they have from desktop to tablet and to their phone.”

 

According to Todd Callaway, Shaw's director of digital content, the updated website is designed to inspire consumers and to provide helpful information. "We know consumers are researching their purchases online before visiting the store, we want our digital content to answer questions, help make decisions and ultimately inspire them to make the selection that's perfect for their home and their needs.”