Crossville’s winning breast cancer awareness scarf design was created by Nicole Johnson, showroom manager of United Tile’s Spokane, Wash., branch. |
Crossville has unveiled the winning design of its breast cancer awareness scarf. Titled "Birds of a Feather,” the chosen artwork is the creation of Nicole Johnson, showroom manager of United Tile’s Spokane, Wash., branch. Johnson was one of 12 entrants in Crossville’s first annual competition that invited representatives from the company’s distribution network to submit original artwork to be considered by a panel of judges for the final scarf production.
The judging panel was comprised of industry personalities and Crossville professionals, including Jeanne Khoe Chung, Pasadena, Calif.-based interior designer and owner of Cozy-Stylish-Chic; Laurie Laizure, founder and moderator of the over 30,000-member Interior Design Community on Google+, and Courtney Price, Dallas-based interior designer and design writer for The Huffington Post.
“I have deep admiration for Crossville’s spirited participation with The Common Thread for the Cure. As a survivor, I am especially honored to have been asked to participate in this awareness program. Cheers to Crossville for supporting such a worthwhile cause,” said Price.
Crossville has produced breast cancer Awareness scarves since 2007, but this is the first year the company has hosted a competition to develop the design. The annual scarf production is just part of Crossville’s year-round commitment to support those in the design and furnishings industry who are facing breast cancer, according to the company. Along with the scarfs, a portion of profits from all sales of Crossville’s Glass Blox collection goes to The Common Thread for the Cure, an organization offering practical support for families facing the ramifications of breast cancer (visit commonthread.info for more information)
“We take our programs related to breast cancer awareness very seriously, and we hope we inspire our partners in the industry to do the same,” said Lindsey Waldrep, Crossville’s vice president of marketing. “By involving our distributors in the scarf creation process, we’re taking the message further and sharing in the effort to make a difference.”
The selected artwork reflects that heightened involvement, as described in Johnson’s inspiration statement submitted with her entry: “The bird motif symbolizes partnership and camaraderie for those who are going through their battles or those who have already won. When one comes alongside another and helps them fly, this companionship is what makes up the common thread."
According to Waldrep, Crossville has made a $5,000 donation to The Common Thread for the Cure in honor of Johnson and her winning design.
The scarves will be made available nationwide by distributors and retailers. Crossville will launch its 2015 competition next spring.
For more information, visit crossvilleinc.com.