BR-111 Hardwood Flooring has partnered with Grammy-winning musician Lenny Kravitz for the new Kravitz Design collection.

BR-111 Hardwood Flooring has partnered with Grammy-winning musician Lenny Kravitz for the new Kravitz Design collection.

According to the company, Kravitz' keen eye for cutting edge design and innovation provided the perfect direction for this inspiring new product line. "His design aesthetic speaks to urban elegance with a masculine vibe like touches of dark woods. The result is nothing short of spectacular and is sure to become the gold standard in flooring," said a company representative.

The collection's wide plank, European, oak flooring with flowing grain and natural warmth, is infused with rich tones ranging from golden browns to slate gray and black, and featuring a Bona Naturale matte finish. All products in this line come with Bona Lifetime support, according to the company. This new designer line will feature eight colors ranging from the light and natural Chambord Oak all the way to the drastically contemporary Charcoal Black Oak. Each product is available in ultra-wide 10-inch planks with a full 3/4-inch thick profile and will be sold worldwide.

For more information br111.com.