Karndean Designflooring has named Emil Mellow as Vice President of Marketing for the United States. Mellow will work with the marketing team to develop strategic, multi-faceted marketing campaigns with a strong focus on branding, merchandising and sales support.

“Emil has an exceptional record of achievement in developing and executing strategic marketing initiatives that complement sales objectives,” said Ed Perrin, CEO of  Karndean Designflooring. “I am confident that his expertise will bring tremendous value to not only our company, but to all the customers we serve.”

Mellow comes to Karndean with over 25 years of marketing experience, most recently serving as Vice President of Sales and Marketing at White Oak Displays and Design where he was responsible for branding, advertising and account management.  He also owned and managed Mellow7Studio, a full service marketing agency specializing in visual merchandising, trade show exhibits and multimedia. Mellow also spent 5 years in Armstrong World Industries’ Flooring Division as Visual Merchandising and Trade Show Director.