Mullican Flooring is conducting a national cash rewards campaign for flooring retailers Oct. 1 through Nov. 30, 2012.

The campaign is called “The Urban Awakening” and offers sales personnel opportunities to receive cash when they sell specified Mullican products.

The promotion is so-named because it coincides with Mullican’s product sponsorship of the 2012 HGTV Urban Oasis Giveaway – a consumer promotion in which online visitors can register to win a fully furnished condominium in Miami, Fla. Mullican is the exclusive hardwood flooring sponsor for the 2012 giveaway home.

“Our cash rewards campaign is one way we show appreciation to the hundreds of sales personnel across the country who work so hard to sell Mullican products,” says Brian Greenwell, vice president of sales and marketing for the Johnson City, Tenn.-based company. “We wouldn’t be where we are today without their hard work and diligence.”

The Urban Awakening campaign involves both solid and engineered products with cash rewards ranging from 5 cents up to 25 cents per square foot, depending on the product. Products featured in the campaign include solid flooring from Mullican’s St. Andrews, Muirfield and Chatelaine collections; and engineered flooring from its HillShire, MeadowBrooke, RidgeCrest, Castillian and Chalmette collections.

To collect rewards, sales personnel are required to show proof of sales and to document all transactions on scorecards that need to be returned to Mullican Flooring by Dec. 14, 2012.

Distributor signups, information sheets and sales personnel scorecards about The Urban Awakening will be distributed via e-mail. For more information, flooring retailers should contact their Mullican Flooring distributor or Tressa Samdal, Mullican’s marketing coordinator, at 800-844-6356.