Pictured are: Ted Haserjian of L & S Carpets, based in North Hollywood, Calif.; Ashok Milton, Beaulieu's Central California regional manager; Ralph Boe, president & CEO of Beaulieu; and Lance Haserjian of L & S Carpets.


The recent Bliss Earthquake Sale in La Miranda, Calif., was a success, according to Beaulieu officials on the scene. “The last time we opened our doors to our customer base was eight years ago for the grand opening of our facility. This time around we had an even bigger turnout due, in large part, to aggressive promotional pricing and the unveiling of our newly remodeled Bliss showroom,” said Dan Croix of Beaulieu.

Steve Olive of American Turf was one of the winners of a 40” Sony HD TV during the sale.

Dealers came from as far out as Arizona to the sales event. “Not only did we exceed our expectations for rolls sold for the two day event, we received great feedback on our Bliss showroom, our soon-to-be-released commercial carpet tile program, Magic Fresh demos, Hollytex Carpet Wipes, and Technical Service demonstrations,” Croix added.

Pictured are: Dale Sweary, Beaulieu's San Diego/Arizona regional manager; Stacey, Rachel and Mark Chulew of Carpet Depot in Phoenix; and Steve Galo, divisional vp – West Division for Beaulieu.

To go with the theme of the show, Beaulieu representatives passed out "Go Bags" with earthquake preparedness tips. Coincidentally, Southern California experienced a 5.0 earthquake just two days later.