Mohawk Industries has signed a deal with Floor-Expo, a network representing about 100 contractors in the single and multi-family residential flooring business. The partnership includes high-impact broadloom products for the builder and multi-family segments, including special incentives and proprietary features. Additionally, plans call for Mohawk and Floor-Expo to develop proprietary training modules for Mohawk University.

“This strategic partnership represents tremendous opportunity for each and every Floor-Expo member,” said Tom Lape, president, Mohawk Residential. “We are delighted to have been selected as an aligned vendor to this network of world class flooring solution providers. We look forward to growing our business together through a high degree of focus and teamwork.”

Dave Gheesling, Floor-Expo’s CEO, said the partnership would be valuable to Floor-Expo members. “This strategic alignment with Mohawk is a partnership that aims to maximize the value of Floor Expo member companies and further differentiate them in their local and regional markets,” he noted.

The agreement also names Mohawk as a preferred supplier for Floor-Expo members, including carpet and hard surface as well as Dal-tile products.