Shaw said that all carpets made using the company’s Anso nylon now contain recycled content. The move is part of an aggressive push for the company’s Shaw Green Edge marketing initiative. The company has also unveiled point-of-sale materials designed to help consumers understand the environmental benefits associated with products in the Shaw Green Edge program. The “I want a floor” theme from Shaw’s national advertising is echoed in the point-of-sale materials, which include an in-store kiosk and hanging signs bearing the Green Edge message.For details, circle 177 on the Reader Inquiry Card.
