With
the goal of simplifying matters for tile and stone installers who work with
uncoupling mats, two of the leading companies in those areas say they are
teaming up to assure that their reps offer consistent information. Adhesive
maker Ardex Engineered Cements and Blanke Corp., which markets uncoupling mats
in both roll and sheet form, say their new alliance will draw on the strengths
of each company. They added that the
cooperative agreement will allow contractors to “take advantage of labor saving,
crack isolation and other benefits of plastic uncoupling systems without
sacrificing the superior performance of polymer modified thissets.” The pact calls for the respective customer
service and technical departments of the two companies to offer joint product
recommendations.
With the goal of simplifying matters
for tile and stone installers who work with uncoupling mats, two of the leading
companies in those areas say they are teaming up to assure that their reps
offer consistent information. Adhesive maker Ardex Engineered Cements and
Blanke Corp., which markets uncoupling mats in both roll and sheet form, say
their new alliance will draw on the strengths of each company. They added that the cooperative agreement
will allow contractors to “take advantage of labor saving, crack isolation and
other benefits of plastic uncoupling systems without sacrificing the superior
performance of polymer modified thissets.”
The pact calls for the respective customer service and technical
departments of the two companies to offer joint product recommendations.
Blanke president, Joe Linzmeyer said the partnership will
create a “unique product combination unmatched in our industry.” Ardex’s
product platform manager, tile & stone installation products, Hendrick
Goller, said the goal is to eliminate jobsite concerns for those employing his
company’s products together with uncoupling mats. “Our joint recommendations
will ensure jobsite success by providing installers with recognized and
accepted tile and stone installation techniques for applying Blanke uncoupling underlayment
mats and Ardex tile and stone products.”
Ardex and Blanke agree to have their reps stick to one story
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