Hal Koller has been named the new national sales manager for Basic Coatings. Koller will be responsible for managing the Basic Coatings national sales force, as well as developing and implementing sales strategy and programs.

"Hal brings a wealth of relevant experience to his position on our management team," says Greg Chesnutt, president and COO of Basic Coatings? parent company, Betco. "We're truly excited about his energy, intimate first-hand knowledge and initiative. We are very excited to have him as part of our team."

Koller holds many years of experience in the industry, including as director of sales and product development in the wood flooring category.