Specialized icons for distributors, retailers, fabricators, architects, designers, builder/remodelers and installers are located at the top of the home page. Those icons guide visitors to customized content areas in which they will find information on topics such as conference sessions of interest to their respective fields and after-hours events. A sidebar on the left provides general information on what's new to the show, the exhibition, conferences, special events, registration, housing and travel, sponsors, the press room, frequently asked questions and the exhibitor resource center.

A simple click on the "architect" icon, for instance, will bring visitors to a greeting page with information tailored specifically to this audience. There is a link to a list of those exhibitors who are interested in selling directly to architects. Another link reveals a list of the conference sessions designed for this community, while another offers information on a targeted networking event. Similar facts are provided under the icons for the six other attendee segments.