Elements of the Mohawk Ceramic program are now being formalized nationally, with more product, merchandising, training and promotional ideas slated for 2003, according to the company.
Mohawk Ceramic now offers a loose tile program to all Mohawk dealers nationwide, and has just unveiled a new display. The wing type display holds 26-by-24-inch samples divided among the company's Classic, Natural, Rustic, and Slate collections. Samples are color coded for cross-referencing, and usage icons indicate acceptable applications -- such as indoor, outdoor, walls, and floors -- for the tile.