In an era where digital transformation and market challenges converge, the 2025 International Surface Event has illuminated the flooring industry's remarkable adaptability and forward-thinking approach. This year's event revealed an industry not merely weathering economic headwinds but actively preparing for future opportunities through strategic innovation and human-centered initiatives.
The current 7% mortgage rate environment, while presenting immediate challenges, has paradoxically created a catalyst for innovation. Industry leaders from Engineered Floors, Mannington, Mohawk, and Shaw demonstrated remarkable foresight by using this market pause to revolutionize their operations. In a panel discussion, the leaders shared how a focus on artificial intelligence implementation and enhanced consumer purchasing journeys suggests an industry preparing for what could be an unprecedented demand surge once interest rates stabilize.