Mohawk is enhancing its digital marketing capabilities through an expanded partnership with Cyncly for Edge Omnify Websites, while also adding both Broadlume and Cyncly as new partners to its Edge Local Advertising suite. These strategic moves aim to bolster the digital performance of Mohawk's retail partners, building upon existing relationships with Broadlume and Roomvo.

"Mohawk is dedicated to empowering our Edge retail partners with more choices and helping them align their website and advertising strategies for greater effectiveness," said Todd Skidmore, Mohawk's senior director of e-commerce. "By expanding our partnerships, we are providing access to top-tier solutions along with the additional support required to excel in the digital marketplace."

The collaboration will be highlighted at Edge Summit 2025, where Broadlume, Cyncly, and Roomvo will maintain a significant presence. Each partner will host educational sessions as part of the "Driving Digital" track and operate booths for networking opportunities.

"Edge Summit is a fantastic opportunity for our retailers to gain insights from these industry-leading technology providers," Skidmore Added. "Mohawk is excited to have all three companies lead education sessions that will help set our retailers up for success in 2025."

For more information about Mohawk's digital marketing programs and to register for Edge Summit 2025, visit MohawkToday.com.