Following recent management changes, flooring supplier Bella Flooring Group reaffirms its market presence under new leadership, with plans for significant investment and product expansion in 2025.
In an industry where stability and reliability are paramount, Bella Flooring Group is writing its next chapter with renewed focus and investment under the leadership of Nicolas Negahban. Following the recent departure of its former CEO and several staff members in October, the company has quickly rebuilt its team and is reinforcing its commitment to the flooring industry.
"We did not create this company for an individual. We created this company as a whole, to create a business," said Negahban, who has stepped as managing director to lead the company's revitalization.
With an MBA and extensive industry experience starting from installing flooring at age 16 to serving as a product developer for major industry manufacturers, Negahban brings both practical and strategic expertise to the role.
Looking ahead, the Dalton, Georgia-based company is positioning itself for growth with several strategic initiatives, which include significant investment to strengthen inventory and operations; the introduction of new product lines, including LVT and WPC, at TISE 2025; enhanced focus on customer service, product design, and logistics efficiency; and a commitment to maintaining manufacturing partnerships in Vietnam, Thailand, and China.
The company's strength lies in its operational efficiency, particularly in logistics and customer service.
“Our goal is to build on Bella Flooring’s strong foundation by leading with design, durability, and customer-centered solutions," Negahban said. "With Kaye Murphy leading sales and a focus on new products and markets, we’re excited to bring our vision to Surfaces 2025 and beyond, ready to meet the evolving needs of the industry and create value for our clients and partners.”
At TISE 2025, Bella Flooring Group will maintain its traditional 20' x 20' booth presence. With new investment secured and a reinvigorated management team, the company is focused on rebuilding its market presence and strengthening relationships with distributors and retail partners.
"We're excited to show the industry that we're still here," Negahban said.
