Beaulieu International Group (BIG) appointed a new CEO, Jean-Baptiste De Ruyck. He replaces Pol Deturck, who left the company June 2024. 

De Ruyck has a background in international finance and has a strong track record in profitability improvement, growth, and building highly effective teams. Most recently, he was at AbrisoJiffy, where he transformed the company from a local business to a pan-European leader in protective packaging and insulation. Prior to that, he was CEO of food packaging company Omniform and led a start-up in Latin America.

He started his career in investment banking in London where he spent more than six years executing mergers and acquisitions and financing transactions across Europe. He holds a master's in business administration from the University of Brussels, a master's in Finance from Vlerick Business School, and completed several Leadership courses at INSEAD.