Three leading flooring distribution companies—The Belknap White Group, JJ Haines & Company, and Swiff-Train Company— have merged to form a new brand, UCX (Ultimate Customer Experience). 

UCX aims to leverage the combined strengths, resources, and expertise of these family-owned companies to provide superior service to flooring professionals. The new company emphasizes personalized service, collaboration, and a commitment to exceeding customer expectations.

The company unveiled a new logo and marketing materials on July 17, 2024, to reflect its innovative approach and customer focus. The company operates in over 20 states across the Northeast, Mid-Atlantic, Southeast, and Southwest, offering a comprehensive range of flooring products and services.

Watch the UCX rebrand video here.