Mohawk announced its most recent planet-friendly waterproof resilient flooring. Made in the USA, PureTech is a PVC-free product made from recycled and renewable materials developed to help retailers reach eco-conscious consumers.

“PureTech grew from our commitment to doing good for people and the planet,” said Seth Arnold, Mohawk’s vice president of marketing, hard surface. “The emerging concept of social responsibility is more important than ever before in the moment a consumer is making a purchasing decision. In fact, research shows that consumers who purchase LVT have a 60% higher consideration for the effect of their purchase on the environment. Mohawk addressed these concerns by manufacturing a sustainable alternative to WPC and SPC.”

PureTech is made from 70% total recycled content. Its organic core contains 80% renewable, plant-based material.

In addition to sustainable attributes, PureTech also provides performance benefits. PureTech features WetProtect, offering a lifetime surface and subfloor waterproof warranty. It is also three times more scratch resistant and backed by a no-hassle pet scratch warranty. Expertly crafted with premium embossing and a beveled and painted edge, PureTech’s ultra-realistic finish embodies the allure of natural hardwood at comparable market pricing.