Alliance Flooring, a retail buying group comprised of over 300 flooring dealers nationwide, has announced their commitment to supporting the Floor Covering Education Foundation (FCEF) at their upcoming annual convention. This year's convention is scheduled to take place at The Rosen Shingle Creek Resort in Orlando, from March 2 to March 5.

Known for their dedication to charitable initiatives, Alliance Flooring has selected FCEF as its partner for the 2024 convention. As part of this partnership, a portion of every convention registration will be allocated to FCEF's mission. Last year, Alliance Flooring's charitable contributions surpassed $15,000, and they are poised to exceed this figure for FCEF in 2024.

The Alliance Flooring convention is a platform for their members to converge and engage in discussions that shape a successful future for their businesses. This year’s convention, with the theme, “The Next Generation,” will be focused on their new Perfect Home selling solution and technology platform, RSA training, store owner best practices, and fostering invaluable networking opportunities.

"Like many others, we’ve been watching with great enthusiasm the progress and accomplishments Jim and his team have made in such a short time at FCEF. The installation labor crisis is something we hear about every day from our members, so we wholeheartedly support the organization doing the most to combat the issue. We challenge all our retail members as well as other buying groups to support FCEF financially as well. We’re excited about this partnership," said Kevin Logue, Co-President and CEO of Alliance Flooring. 

As part of the convention's agenda, Alliance Flooring has organized a day of breakout sessions, featuring Jim Aaron as one of the select industry speakers. Aaron will share insights into the progress and programs developed by FCEF, illustrating the tangible benefits that Alliance Flooring members can derive from this meaningful partnership. Furthermore, FCEF will prominently feature in the Alliance Flooring Exhibit Hall, providing members with convenient opportunities to explore collaborative initiatives, discuss recruiting strategies, and explore localized training solutions.