Portobello America, the U.S. arm of Brazilian Portobello Grupo announced leadership changes marking the success of Portobello America's inaugural phase in the North American market. 

João Henrique Oliveira, former CEO of Portobello, assumes the role of Portobello America CEO. Luiz Felipe Lenzi Brito has been promoted to Chief Business Development Officer of Portobello Grupo, joining the corporate team and driving new opportunities and partnerships. Chris Ferreira, previously director of branding and Innovation at Portobello Shop, assumes the role of Chief Creative Officer, bringing strategic insights the company's corporate design committee. Luciano Alves Abrantes, Chief Technology Officer of Portobello Grupo, takes interim charge of the Portobello business unit.