Shaw Industries will kick off the 2024 markets season in January, elevating the events with an emphasis on education, training and brand immersion. 

Residential customers will have the chance to actively engage in a series of training sessions designed to foster meaningful connections. These sessions are crafted to not only deepen the understanding of Shaw's residential product offerings and brands but also to elevate the consumer experience.

“We are elevating the market experience by providing hands-on engagement sessions that go beyond product demonstrations and immerse retailers in Shaw’s brands, people and innovations,” said Julie Beth Fisher, vice president of marketing operations & experiences. “These learning opportunities will arm our customers with the knowledge and acumen to grow their businesses via marketing, product information and a better understanding of how to respond to today’s consumers.”

In addition to exclusive training sessions, customers will be among the first in the nation to see new and exciting carpet, hard surface and accessories introductions for 2024 from Anderson Tuftex, COREtec, Philadelphia Commercial, Shaw Floors and TotalWorx.

“We are eagerly anticipating the upcoming market events this year and cannot wait to welcome our valued customers to engage in exciting and enriching experiences. Customers will have the chance to elevate their product knowledge and business acumen in 2024 like never before," said Jon England, senior vice president of residential brands. “We're thrilled to engage our customers in immersive brand experiences. It goes beyond showcasing products; our goal is for customers to leave with innovative ideas on how to reach consumers in their local store.”

Topics that training discussions will cover include:

  • Elevating the consumer experience at retail
  • How to sell financing
  • Attracting consumers in a slower economy
  • Recruiting, hiring and retaining talent
  • Installation solutions with FCEF (Floor Covering Education Foundation)
  • Design 101
  • Pet Perfect
  • TotalWorx products and innovations
  • Anderson Tuftex 2024

2024 Shaw Market Dates:

  • Dallas: January 10 - 12, 2024
  • Toronto: January 10 - 11, 2024
  • West Coast: January 11 - 12, 2024
  • Chesapeake: January 24 - 25, 2024
  • Surfaces, Las Vegas: January 24 - 26, 2024
  • Midwest: January 31 – February 1, 2024
  • Atlanta: February 7 - 8, 2024

Learn more here.