Registration is now open for the ASID Inside S Tours, a joint venture between The International Surface Event (TISE) and the American Society of Interior Designers (ASID). The two organizations have partnered to debut a series of free tours pairing insightful educational segments with curated stops at leading surface manufacturers, with insightful educational segments during the upcoming TISE show, January 24-26, 2024 at the Mandalay Bay Convention Center in Las Vegas, NV.
The ASID tours are a free opportunity that will deliver inspiring brand discovery, by introducing participants to the innovative world of hard and soft surfaces while they expand their resources. The partnership between TISE and ASID is created to increase show traffic and to introduce designers to experience The International Surface Event (TISE) like never before, by offering a special ASID Inside Surfaces Tour with a two-day events program that will deliver curated and guided tours where designers will visit the top surface, stone, tile, and mosaic brands exhibiting at TISE 2024.
ASID Inside Surfaces Tour is for (50) ASID designer members in good standing to sign up to participate in one of two curated and guided half-day tour options, either on the afternoon of Thursday, January 25th or the morning of Friday, January 26th. Tour participants will also receive a free three-day exhibit hall pass to the show, as well as access to educational events and gain access to an exclusive VIP Lounge for refreshment and group networking.
Interested brands exhibiting at TISE are encouraged to register to participate to be featured in the (10-12) stops over the two-day program. Each of the hand-selected brands will get a (20) minute presentation time slot in their booth where representatives will educate tour guests about their company’s features, benefits, products, and services.
ASID Inside SURFACES Tour multi-events program is developed with the executive and marketing teams of TISE, tour host, Shane Jones, Allied ASID, Sr. Mgr of Development, Industry Partnerships at ASID, tour producer Serena Martin, 24/7 Creative Agency and tour host, Wendy Glaister who will map out the (10-12) tour stops, provide personalized introductions, and teach tour participants how to navigate North America’s Largest Surface Event, TISE, like a pro. Wendy and Shane as co-hosts for the tour will share expert advice on their experiences producing tours and connecting with brands. Wendy will also share insights into her decades-long career as an award-winning interior and kitchen & bath designer and her experience working with hard and soft surfaces.
The concept of a guided tour of TISE comes after the success that tour producers Wendy and Serena saw with similar tours partnering with other design industry associations and events, where they helped to introduce over (80) designers to (25) brands over the last two years. Those tours and partnerships with two trade organizations also garnered Wendy Glaister the designation of 2023 Person of Year - Praiseworthy Pick by Kitchen & Bath Business Magazine.
