Divya Living - the 150-year heritage, premier luxury rug brand combining artisanal craftsmanship with a contemporary sustainable design aesthetic, announces its newest collections for 2023. The 14 new offerings highlight six designs in the brand’s Quick Ship collection and eight within its Limited Edition collection.
Staying true to its brand ethos of "Designed by Life," Divya Living drew inspiration from the natural world to create these meticulously hand-woven rugs. The new collections showcase Divya Living's commitment to celebrating the beauty of life in nature through exceptional design and impeccable artisanal quality. The consciously created designs spotlight Divya Living's hallmark fusion of centuries-old rug weaving techniques with modern ecological materials and contemporary patterns.
Divya Living’s Quick Ship collection, shipped from its Georgia warehouse, includes three new indoor/outdoor rugs: Ariesa, Zigra, and Agaro, and three new indoor rugs: Skeane, Vayl, and Hesper. The rugs are stored as rolls, offering customization to size and serge to cater to designers' preferences with swift delivery within a week.
New designs in the Limited Edition collection include three indoor/outdoor offerings: Pulux, Revio, and Freya, and five new indoor options: Glema, Vinta, Terric, Brynl, and Hestya. The Limited Edition collection is the brand’s customizable, luxe offering and is available for customers to experience through samples before the final pieces are sent to production. Every Limited Edition rug is uniquely tailored to the designers’ requests.
The use of high-quality natural fibers such as Merino wool, undyed New Zealand and Mediterranean wool, handspun jute, linen, and man-made fibers from recycled materials ensures exceptional longevity and aesthetic appeal. Divya Living's commitment to sustainability goes beyond the materials chosen, as the brand carefully sources by evaluating suppliers’ commitment to ethical practices, fair wages, sustainable farming, and animal welfare. The production process exclusively uses non-toxic Oeko dyes, reflecting Divya Living's dedication to creating a product that is environmentally conscious and people-friendly. Additionally, Divya Living’s factory is in accordance with the environmental standard ISO 14001 and meets ZDHC standards from Greenpeace for the disposal of waste.
Hand-crafted in India, Divya Living’s entire portfolio provides discerning interior designers with statement rugs that become focal points of luxury residential and soft commercial spaces. The brand has presence in showrooms located in cities across the US, including New York, San Francisco, Scottsdale, West Hollywood, Denver and Seattle. For more information, click here.
