Capel Rugs is expanding its assortment of promotionally priced machine-made rugs as well as more upscale hand-tufted models with a variety of new transitional and traditional designs at the October 22 to 26 High Point Market in its showroom located at Market Square, Space 112.

Leading off the slate of introductions is Azari, a nine-rug collection that is hand-tufted in India of 100% wool. Inspired by vintage Persian designs, the traditional collection includes two patterns—Isfahan and Keshan—in a range of rich colors and fresh accents. Colorways include celedon, gray, dark sapphire, copper, evergeen, pewter, ink, oxford tan and terra cotta. 

"Azari embraces the rich traditions of the past and carries them forward to fit with today's more relaxed lifestyles and living spaces," said Cameron Capel, president - sales and marketing, Capel Rugs. "The collection is a perfect synthesis of classic Persian styles, from all corners of this storied ancient empire, with the quality construction our customers have come to expect from Capel Rugs."

At this market, retailers will be on the lookout for creative new rug designs and merchandising ideas, Capetl said. "Retailers are eager to freshen up their stores, and there's no better way to do it than with eye-catching, fashion-forward rugs. To help them out, we're bringing out a carefully curated assortment of new patterns and colors packed with the value and fashion that retailers and designers need to generate excitement with their customers."

Also on tap for High Point is Zenith, a timely collection featuring a plush high-low texture and a lively blending of natural colors. The raised patterning of the design adds flair as well as a feeling of movement and fluidity. The Zenith collection is machine made in Turkey on Wilton looms using a mix of 90% polyester and 10% olefin yarns.

"These beautiful area rugs will impart a luminous feeling wherever they are placed," Capel added.