HMTX Industries announced that Ellie Priester has been promoted to the new position of senior director, public affairs and brand strategy. 

In her new role Priester will lead a team of communicators to deliver HMTX’s overall message to internal and external stakeholders. This will include providing collaborative and integral communication support to HMTX’s Environmental, Social and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) programs to build awareness of the HMTX brand and advance the company’s interests across businesses, regions, service lines, and functional areas. In addition, Priester will be responsible for HMTX’s overall brand strategy, navigating strategic visions across the group and elevating brand awareness.

Priester started as public relations and communications manager in the company's Teknoflor division in 2014, working her way up to director of marketing. Since 2020, she has served as vice president of marketing for both the Teknoflor and Aspecta brands, overseeing all global marketing and product initiatives for Teknoflor and the expansion of Aspecta in North American markets.