The Tones Collection is comprised of four rug models that bring a distinctive, harmonious, rhythmic and sensitive touch with color as the primary tool. Tones patterns one, two and three are a result of an exploration and subsequent reinterpretation of the traditional way of building a rug, which has always primarily been an external frame with a series of central elements. In the fourth pattern, called Pieces, the artist distributed the cuttings in the center, composing them melodically in order to illustrate her creative process. The collection features an infinite wealth of shades, highlighting the chromatic harmony reminiscent of musical notes.

“The colors of the Tones collection are conceived from the instruments in an orchestra—the toasted colors of the strings, the grays and blues of the wind instruments, the ochers of the percussion, etc.," Valsells said. "Forms emerged from that chromatic universe and I just had to play with composing them in a way that could be reproduced on different scales and that was harmonious."

The Tones collection has been developed using two techniques that provide differing finishes and sensations. The hand-tufted technique allows Valsells' work to be transferred literally and is the closest thing to creating on a blank canvas. Alternately, the ancestral technique of kilim provides an aged and irregularly woven appearance by using Afghani wool, which gives it a new perception.

The winning design projects were selected by a jury of design professionals. Submissions were judged on excellence in aesthetics, design, creativity, and function as well as the suitability of the design solution for projects in the hospitality industry.