BuildDirect.com Technologies, a purchasing and selling building materials online based in Vancouver, British Columbia, Canada, announced that it acquired Troy, Michigan-based full-service flooring retailer Superb Flooring & Design LLC for a total purchase price of $10 million.

Superb is an established brand name serving pro builder customers (home builders, condominium developers, commercial and residential contractors, interior designers, architects, and multifamily property managers) across the U.S. Midwest, which when compared with other pro customer segments tends to be more concentrated, and larger in size and scale, the company said. In the period ended September 30, 2021, Superb generated unaudited revenue of over USD $18 million and greater than $2 million in EBITDA in the trailing 12 months.

Superb's focus on exceptional customer service and over 50 years of collective experience provides BuildDirect with the opportunity to capture additional market share and on-the-ground expertise in serving the pro customer. The Superb platform represents strong product selection assistance together with reliable project management, and installation services to its builder pros. Leveraging the synergies available through BuildDirect's digital and supply chain capabilities will advance Superb's ability to serve its existing pro customers and provides the potential to grow our combined market share in Michigan and the surrounding area.

"Uniting with Superb will enable BuildDirect to meet more customers where they are, helping them to adapt to a new home improvement digital era through our innovative digital platform and supply chain network," said Dan Park, CEO of BuildDirect. "We're confident in our strategy to leverage our digital and delivery platform, and becoming a true innovator in the space."