World Floor Covering Association (WFCA) introduces its “Faces of the Industry” campaign, a celebration of the people who make the organization thrive.

In a year of challenge and change, the WFCA has remained steadfast in its focus on its members and is kicking off the holiday season by spreading the spirit of togetherness, even when many people can’t come together. The “Faces of the Industry” campaign will turn the spotlight on its members and feature them through social and digital media, on the website and in their quarterly magazine, Premier Flooring Retailer.

“Our members are our backbone, the heart and soul of our organization,” said Freida Staten, vice president marketing, communications & member relations. “Each member is imperative for the success of the WFCA and is a unique contributor to the floor covering industry and its community and should be celebrated.”  Staten added, “With the exponential growth in our membership, coupled with the impacts of COVID-19, we have all felt the loss of personal and professional gatherings. This inspired us to launch a program to showcase our members and give everyone a chance to meet a new face in our community.”

If members are interested in being in the “Faces of the Industry” campaign, profiles and photos can be submitted in the application.