Wood flooring continues to be a popular choice for consumers looking to bring a sophisticated, organic look to a range of interiors. Manufacturers and retailers alike shared their thoughts about key styles and how they will continue to drive sales during the coronavirus pandemic—and beyond.
Wood is more appealing than ever, as people strive to find ways to bring elements of the outdoors into their favorite rooms. “There is a certain segment of designers and end users that prefer a natural product, whether it be wood or stone. They want that as a part of the design in their homes and in commercial spaces,” said Jamann Stepp, vice president of hard surfaces for the Dixie Group.