E.J. Welch announced the addition of Kavita McCarthy as vice president of marketing. In this newly created role, McCarthy will be responsible for leading a transformative change that includes redefining the brand’s competitive product positioning and developing an integrated digital and marketing strategy.

“E.J. Welch is a leader in the industry,” McCarthy says, “and I’m excited to be a part of the team. We’re poised to redefine the customer and independent dealer experience by offering cutting edge tools and product selection to win more projects in a fragmented distribution landscape.”

McCarthy brings more than two decades of industry experience to the E. J. Welch brand, most prominently in a variety of marketing roles at CCA Global Partners and ProSource Wholesale. Her recent leadership positions at Re-Bath and Pella Corporation bridged new business development, product expansion, eCommerce, and digital transformation.

Central to her various roles is the opportunity to serve a wide range of customers – from direct to consumer, B2B2C, and independent retail and wholesale business owners. Her ability to foster a startup culture of innovation and agility, even in legacy environments, has earned her an impressive track record in driving revenue and profitable growth.

“Kavita’s proven history of success in our industry and her ability to deliver clear strategies and develop and mentor strong teams make her ideally suited for this new role,” says CEO Mitch Jolley. “We’re thrilled to have her on our team.”

McCarthy earned her marketing degree from Maryville University in St. Louis, MO.

To learn more about E.J. Welch, visit ejwelch.com.