Couristan, Inc., an importer/manufacturer of fine, quality area rugs, residential broadloom and custom carpeting for the contract and hospitality industries, announced the appointment of Matt Tollison to the position of executive vice president of area rugs for its Residential Division.

In his new role, Tollison will lead and execute Couristan’s exploration and strategic development of new business opportunities while driving sales and increasing the company’s dealer footprint within existing distribution channels. Additionally, Tollison will also help spearhead product development in terms of product design and innovation while focusing on key price points within today’s market segments. Under Tollison’s guidance, the company will also look to strengthen its sales and support teams in an effort to assure that Couristan remains a leader within the floor covering industry.              

Ron Couri, who serves as president and chief executive officer of Couristan, noted, “Matt’s proven leadership skills, understanding and unique experiences in sales and operations within the area rug and home furnishings industries will provide the creative thinking that is required to lead us into the future as we look to maximize our growth potential.”      

Matt most recently was vice president of product management at Orian Rugs serving as liaison between product development and manufacturing as well as sales operations. Matt said, “Couristan has been one of the most innovative company in our industry for over 90 years and I am very excited to be a part of their legacy moving forward.”    

For more information, visit couristan.com.