AHF Products introduces new engineered and solid hardwood flooring collections from Bruce: American Honor, Next Frontier, Early Canterbury and Blacksmith’s Forge engineered floors; and refreshed Natural Choice solid hardwood. These new collections are made in the U.S., featuring well-known precision craftsmanship and premium materials.
The Bruce offerings are forging new ground with the Next Frontier collection, updating a traditional favorite with wider-width planks, matte finish and 10 new, on-trend colors. Made from 100% North American hickory, these floors feature a classic hand-scraped texture which gives depth to the wood. The floors feature the most scratch and stain-resistant coating offered in Bruce products, for enhanced performance. They can be nailed, floated or glued down.
Early Canterbury engineered floors feature five designs in hard maple. Maple is the most popular visual alternative to grainy white oak and hickory looks. Each plank’s rustic character is meticulously hand-preserved to create a very rich look, and feature 6 ½” wide x 48” random lengths for a beautifully modern, custom look that is easy to maintain. These floors will look newer longer, thanks to the Bruce Nano coating with advanced aluminum oxide finish that protects against scratches and stains from daily use.
Blacksmith’s Forge offers five dramatic colors in American Yellow Birch. Its unique staining creates a reclaimed, worn look that is unique in the market. This innovative, yet ultimately classic floor dares to be different, with a novel, linear texturing process that brings real depth to the wood. The collection features an oiled, matte surface with the durable aluminum oxide finish for scratch resistance.
American Honor sets a new standard in engineered hardwood. It offers 3/8”x6.5” wide planks, low gloss and today’s hottest looks at a competitive price. Ten earthy colors include muted browns, greys and natural tones in American Red Oak, rich with real wood character. A light, brushed texture enhances the natural character of the wood and the smooth matte finish offers built-in scratch-resistant performance. The floors can be floated or installed with glue or nails.
Bruce is also refreshing its popular Natural Choice solid hardwood line. Natural Choice is 5/16”x2 ¼” solid sawn white oak, and uses 50% less raw material than traditional ¾” solid hardwood products, providing unique advantages. Unlike ¾” solid floors, Natural Choice can be glued-down directly to concrete floors and it does not dramatically increase the overall height of a finished floor. Twenty new products in red and white oak have been refreshed with an oiled, matte finish and soft-brushed texture. The floor’s tough urethane finish with aluminum oxide resists everyday traffic and wear, soil, stains and spills and has a 25-year residential finish warranty. Natural Choice is made exclusively in Beverly, West Virginia with hardy Appalachian Wood, a naturally sustainable resource.
“At the end of the day, hardwood is what most of us really want in our homes, and is a natural and sustainable choice for flooring," said Brian Parker, director of product management, AHF Products. "Wood delivers warmth, visually and to the touch, providing beauty and comfort to a wide variety of spaces. People want something real, that’s responsible, authentic and long-lasting. Real wood is the real deal.”
For more information, visit www.bruce.com.
