Dalton, Ga. -- Kaleen Rugs prepares for the Fall High Point Markets with the launch of Hilary Farr’s new collections while making strides on its rebranding. During the Vegas Summer Market, Kaleen Rugs started its plans on rebranding the company with the launch of its showroom refresh and the addition of Brian Brigham as marketing director.
When asked what Kaleen will be debuting this market, Brigham said, “We are excited to debut our new indoor rug catalog for 2020, which was designed in our new consumer-friendly style. We have also been working on a slight refresh to our [High Point] showroom, which includes refreshed furnishing, paint and lighting as well as the addition of Kaleen’s new messaging, which includes the Kaleen Quality Story, Broadloom education, and a timeline showing the history of Kaleen Rugs.”
Kaleen will also launch HGTV star Hilary Farr’s new collection of indoor and outdoor rugs. The collections can be described as unique, elegant, and even whimsical, spanning both traditional and modern styles, and inspired by Farr's love of animals, nature, travel and history. The new collections include: Critter Comforts, Forever Fauna, Flora Fantasies, Global Altitude, Knotted Earth, and Paranakan Tile.
“Sustainability is very important to me and was a key point when selecting the vendor that I wanted to work with on this project,” said Farr. “Kaleen Rugs also shares this passion of mine and was able to create my outdoor rugs from yarn that is spun from fibers made out of recycled plastic bottles. I was also very pleased to learn that Kaleen’s factories keep their carbon footprint low by using water recycling plants, solar energy and lead-free dyes. Social responsibility was also a major concern of mine when it came to producing my collections. I only wanted my designs produced in factories with clean and safe working environments along with fair pay and treatment of their factory workers. I found peace of mind in knowing that Kaleen adheres to some of the strictest guidelines such as ISO 9000 and SA8000 which protect workers’ rights and ensures their factories are operated using best practices.”
Monty Rathi, owner of Kaleen, added, “I am truly excited about Farr’s collections. We have worked very hard on getting everything perfect for this launch, from the product to her Farr Out Tea Party launch event. We are sure to have a busy and successful market. Our launch event is going to be a real treat for our customers, especially for the Hilary fans, as they get to meet her in person, ask her questions and even take a photo with her. Our guests can expect to have some tasty bites from Chef Mark Tolson, craft cocktails, and even a celebratory cake cutting ceremony.”
The Kaleen showroom will also feature all of the latest rug collections as well as additions to top-selling collections. The Kaleen showroom is located in Showplace on the 2nd floor, space #2345. The space will be open daily, 8 a.m. - 7 p.m. each day during the market.
For more information, visit www.kaleen.com.
