Eindhoven, The Netherlands – I4F announced the official launch of its WeChat account. I4F’s WeChat account features important insights into the global flooring industry as well as information on the company’s technologies and patent portfolio, including 3L TripleLock and Click4U. To help licensees accelerate their marketing activities, the company is also offering a full range of marketing materials including installation films, brochures, and newsletters in Chinese. A blog from I4F’s CEO, easy access to the team, and details on how to become a licensee are also available via the account.

With more than one billion users per month, WeChat is the world’s fifth most popular social media network, following Facebook, YouTube, WhatsApp and Facebook Messenger. Topping the rankings in terms of usage, more than one third of users spend in excess of four hours per day on the service compared to an average of twenty-two minutes on Facebook. WeChat is also China’s leading online video platform in terms of mobile daily active users and subscriptions.

“Chinese manufacturers following our account have instant access to real-time information on I4F and its technologies, as well as important global news and trends emerging from the European and U.S. flooring market,” said John Rietveldt, I4F’s CEO. “Transparency and open communication enabling freedom of choice and new innovations to flourish differentiate us from our competitors. Reflecting this, I will share my perspectives and personal opinions on specific industry issues via a blog. Our WeChat account now gives Chinese flooring players access to relevant, trustworthy news upon which they can rely on to help them to create more growth and profit as well as to take advantage of the opportunities of tomorrow.”

For more information, visit innovations4flooring.com.